Wester Outdoors - November 21, 2003

Tommy Garcia, the affable owner of CABO MAGIC Sportfishing, started fishing Cabo San Lucas in the 1970′s when there was not much there besides great fishing.

With fishing partner and longtime friend Len Aaron, after a great day on the water, the two would sit at EL CORRAL Restaurant drinking Pacificos, swapping fish tales, all the while entertained by the caged wild animals on display.

In those days the view to the harbor was unobstructed from the main drag of Boulevard Marina across from what is now Plaza Las Glorias. In those days the restaurant was one of the areas best.

On average Tommy and Len fished 40 days here a year.

In 1993 Tommy brought Lori to Cabo, the place he thought of as his home away from home. She was welcomed and embraced by the locals and came to share Tommy’s passion for what the waters had to offer. She was hooked! He proposed on the 31′ Bertram they chartered and July 4th is their wedding anniversary.

They continued the fishing tradition chartering with local fleets often accompanied by Len.

Each trip, they were asked for items at that time nearly impossible to purchase in Los Cabos.

This led to the establishment of a closely held export management firm based in the states, and a privately owned-operated import company in Mexico. Not seeking great financial profit, personal satisfaction was derived knowing these arrangements provided an affordable alternative source for local boat owners to purchase items needed to repair and modernize their boats, tackle, gear and equipment.

This provided those locals the ability to sustain their livelihood and thus an admirable means to provide for their families.

Early into a day at sea in 1998 the chartered boat they were aboard broke down. The mate had no knowledge of repairing a boat. The seas were rough so the captain could not leave his post. They limped back on one engine. Upon arrival they were met by the fleet owners representative. Tommy asked for a discounted day of fishing or a refund. The rep looked him straight in the eyes and said “I will give you nothing.”

Tommy decided then and there to bring his own boat down from California. They launched “CABO MAGIC” November 1999.

They were licensed and established themselves locally to legally send CABO MAGIC out as a charter boat to help offset the costs associated with maintaining a boat in one of the worlds most prestigious and expensive marinas.

They did not anticipate their 35′ Bertram Sportfisher would become the flagship of a fleet.

Tommy was approached by several of the local boat owners who had upgraded their boats, tackle and gear asking if CABO MAGIC could arrange charters for them too. These owners found themselves unable to compete with the larger fleets whose operating & advertising funds came from many sources, including hotel and restaurant ownership, as well as real estate sales and property management.

Today Cabo Magic Sportfishing represents over 20 boats. With three exceptions, all are owned by Mexican Nationals, earning their living in Cabo San Lucas. Many are second and third generation San Lucans.

Boats offered for charter are all sportfishers and currently range in size from 23′ to 70′.

Everything is maintained to the standards Tommy has for his own boat, ” CABO MAGIC”. He periodically meets with owners and captains to ensure things are up to snuff. The leadership he brings is beneficial to everyone. Everyone wins!

All ways and always adhering to their motto of “First Class and Affordable” they are quietly setting new standards by doing it right.

Fishing, tournament charters, corporate events, private sunset cruises, snorkel trips, ATV tours, horseback riding, accommodations, airport transportation and more can be arranged.

A United States based operation, call them tollfree 888-475-5337 They have revolutionized customer service by forwarding their tollfree telephone number wherever they are in the world.

Visit them online at www.cabomagic.com Their user friendly website is the only interactive one of its kind. Their unique approach to superior customer service in doing business continues to set new standards for you to appreciate.